As a content marketer you want your content to not just hook in readers, but to impress them enough that they keep coming back for more.
You want to create a wow effect.
However, online content creation is different than writing in other venues.
Simply put, people are in a bigger hurry online. And although good writing is always appreciated and a necessity when trying to entertain or inform either a specific audience or a large mass of people, the truth is that the majority of online web surfers are more likely to scan over a piece of content as opposed to book and magazine readers who really dig into what they�re reading.
This is why there�s plenty of good print writers who have a tough time trying to transition their talents onto the web. It�s a different arena that emphasizes understanding and pleasing an online audience over traditional writing depth and style, and a lot of print writers don�t get that.
In essence, the wow effect for online content writing is vastly different than it is for print writing.
A big reason for the difference is that with online content, there�s a vastly higher level of instantly accessible alternatives at your fingertips. So if you buy a $5 magazine, take it home and aren�t thrilled with it, you�re probably not going to run back to the store to exchange it.
But in the online market, all it takes is one unsatisfying second for a reader to get bored and with a single mouse click, move on to a competitors site � and if wherever they land doesn�t do the trick, they can simply bounce off to the next site.
So with a nearly endless ocean of websites providing virtually the same content, it�s crucial for you to know exactly what you�re doing to create content that makes the impatient world of online readers happy.
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You want to create a wow effect.
However, online content creation is different than writing in other venues.
Simply put, people are in a bigger hurry online. And although good writing is always appreciated and a necessity when trying to entertain or inform either a specific audience or a large mass of people, the truth is that the majority of online web surfers are more likely to scan over a piece of content as opposed to book and magazine readers who really dig into what they�re reading.
In essence, the wow effect for online content writing is vastly different than it is for print writing.
A big reason for the difference is that with online content, there�s a vastly higher level of instantly accessible alternatives at your fingertips. So if you buy a $5 magazine, take it home and aren�t thrilled with it, you�re probably not going to run back to the store to exchange it.
But in the online market, all it takes is one unsatisfying second for a reader to get bored and with a single mouse click, move on to a competitors site � and if wherever they land doesn�t do the trick, they can simply bounce off to the next site.
So with a nearly endless ocean of websites providing virtually the same content, it�s crucial for you to know exactly what you�re doing to create content that makes the impatient world of online readers happy.
