There was a time that seems so long ago when blogging was left to the introspective �talking to my diary� type people.
It was considered a hobby and the only people who could derive any value out of it are the authors who either did not have enough to put out a book or just wanted the additional airtime for promotional purposes.
Today, though, the tides have shifted. Bloggers are now influencers in social media, they are consultants to companies seeking publicity, and sources of information for the public.
Some companies have appreciated their importance and they now run blogs that serve all their needs. That said, the level of productivity of the various parties running blogs varies.
Should you be one of the parties for whom the results are not shaping up as expected, perhaps you should stop and reflect on your writing style.
Similarly, if you are about to join the blogosphere, you should stop at this point to ensure that once you launch into that world you will not find yourself needing readjustment too soon due to dismal results.
Of course, blogging is majorly about writing and it is the biggest determinant of blogging success.
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It was considered a hobby and the only people who could derive any value out of it are the authors who either did not have enough to put out a book or just wanted the additional airtime for promotional purposes.
Today, though, the tides have shifted. Bloggers are now influencers in social media, they are consultants to companies seeking publicity, and sources of information for the public.
Some companies have appreciated their importance and they now run blogs that serve all their needs. That said, the level of productivity of the various parties running blogs varies.
Similarly, if you are about to join the blogosphere, you should stop at this point to ensure that once you launch into that world you will not find yourself needing readjustment too soon due to dismal results.
Of course, blogging is majorly about writing and it is the biggest determinant of blogging success.
