Are you struggling to write SEO optimized content that is more engaging than it is bland?
Content marketing can be a powerful tool for brands to make an impact online.
By using it effectively, you can get in front of your ideal target market, help solve their problems and create a loyal fan base.
But to do that, you first need to master the art of writing content that appeals to people as well as search engines.
After all, it doesn't matter how useful your article is to potential customers if it doesn't rank.
Here are four simple tips you can start doing today to optimize your blog for both search engines and readers:
When you start producing content that is relevant to search terms being used by your prospects and with links from relevant high authority sites, your content will find itself on the first page of Google.
Watch this video to learn about the three natural SEO techniques you can do to boost your user journey:
Why?
Because only 20 percent of visitors will click to read your article. So even if your content is ranking on the first page with your targeted keyword, that means nothing if people are not clicking through to your website.
Upworthy, a site that generates three million unique visitors per month, understands the science behind crafting the perfect headline. As part of their editorial process, each piece of content needs 25 different headlines.
How?
Search engines take into account how people behave when they land on your page.
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Content marketing can be a powerful tool for brands to make an impact online.
By using it effectively, you can get in front of your ideal target market, help solve their problems and create a loyal fan base.
But to do that, you first need to master the art of writing content that appeals to people as well as search engines.
After all, it doesn't matter how useful your article is to potential customers if it doesn't rank.
1. Relevant User Journey
Effective SEO is all about relevancy.When you start producing content that is relevant to search terms being used by your prospects and with links from relevant high authority sites, your content will find itself on the first page of Google.
But one important thing most businesses overlook is a relevant user journey.If you want to maximize your user results and boost sales, you need to make sure that each interaction with your content brings them closer to the end goal of making a purchase.
Watch this video to learn about the three natural SEO techniques you can do to boost your user journey:
2. Craft a Clickable Headline
All the legwork you have done to optimize your content for search engines will mean nothing if you have an uninspiring headline.Why?
Because only 20 percent of visitors will click to read your article. So even if your content is ranking on the first page with your targeted keyword, that means nothing if people are not clicking through to your website.
Upworthy, a site that generates three million unique visitors per month, understands the science behind crafting the perfect headline. As part of their editorial process, each piece of content needs 25 different headlines.
The reasoning behind this: Once you start getting desperate, you'll start thinking outside of the box and create the gem that will make your content stand out from the crowd.
3. Improve The Readability of Your Content
Readability may not be taken into consideration by search engines directly - but it still affects your ranking.How?
Search engines take into account how people behave when they land on your page.
